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Bye, Bye Dr. Jarvik
By Mark Schauss | March 4, 2008
In one of my earlier blogs, I talk about the insipid ads put out by Pfizer that use Dr. Robert Jarvik to tout its best selling drug Lipitor. I’ve blogged before about who this guy really is and how he should not be the spokesperson as he never practiced medicine and he is no expert on coronary heart disease. Because of pressure from Congress, Pfizer has pulled the plug on his ads.
Pfizer claims, “The way in which we presented Dr. Jarvik in these ads has, unfortunately, led to misimpressions and distractions from our primary goal of encouraging patient and physician dialogue on the leading cause of death in the world — cardiovascular disease. We regret this,” Ian Read, Pfizer’s president of worldwide pharmaceutical operations, said in a statement.
Problem here is that the damage was done and there were no repercussions to Pfizer for having deceived the public yet again. Sadly, money triumphs over medicine and science.
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